Unit 3, Consumer Behaviour

1. What factors are included as cultural influences on consumer behaviour?

The culture, the subculture and the social class.

2. What is culture?

It is the set of basic values, perceptions, wants, and behavious learned by a member of society from family and other important institutions.

3. What are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls?

That 90% of Canadians believe that we have a distinct culture and distinct values and that almost 80% of Canadians believe that our identity is based on the importance of our history and by the fact that we don't want to be American.

4. Why is it important to identifiy cultural shift?

It will help increase demands on product we want more or less.

5. What is subculture?

It is a group of people with shared value systems based on common life experiences and situations.

6.What are three Canadian subcultures mentioned in this text?

Native Canadians, Canada's ethnic consumers and internet users.

7. How has Scotiabank targeted Native - or Aboriginal - Canadians?

They maintained their relationship with them through 3 on-reserve branches and 24 Aboriginal banking centers. They also uses grassroots marketing and public relation efforts such as many sponsorship and annual scholarship for youngers. Things they did to targeted them continue into a full paragraph.

8. Why are ethnic consumers important to marketers?

Because they have to follow what they want, what they need and what they love to respond to thoses needs.

9. How do ethnic groups feel about marketing and advertisements?

Many of them believe that they have been neglected or misrepresented by them.

10. Why are internet users an attractive market for advertisements?

Because more and more people pass time their instead of real life or normal shop.

11. Why are Internet users concerned about making online purchases?
They fear a lot of things. Such as the recourse they gonna get if the product is not the right one, isn't delivered or arrives broken. They are also concerned that when they make a purchase or request information, it might be sold or given to another organization without permissions. Thoses fears don't help them.


12. What is social class?

It is a relatively permanent and ordered divisions in a society whose members share similar values, interets, and behaviours.

Sentence variety in movie reviews

More movie question

• Storyline - Is the storyline believeable? Did you find yourself lost in it as if you were there? Yes - yes
  
• Screenplay - Was the dialogue forced? Was it believeable? No - yes
  
• Acting - Which actors / actresses stand out and which don't? Why, in either case? They all did actually, it's one of the movie strenght or standout: the performances.
  
• Special effects - Are they realistic? Do they blow you away, or are they only mildly effective? Well..
  
• Music - Was it overpowering/distracting? Did it evoke emotion? No, well I didn't really attached to the movie.
  
• Editing - Was the movie's pace slow? Was it over-edited? middle.
  
• Main theme/purpose - Do you agree with it? Why or why not? I don,t really know, it wasn't a subject that I was close to.
  
• Overall apprecation - What specifically did you like/dislike? Did the author/actors/director do a good job? Why or why not? How could the film be improved? Why would particular changes help? I didn't really appreciate a lot the movie, but I know that he was REALLY great it's just that it wasn't a subject close to me or that relied to me, so I cannot really tell.
  

Movie reviews [Frost/Nixon]

Washington Post

"The writing is so good, the acting so powerful, that the film goes well beyond the courtroom drama into the territory of the classic history play."

The review is only positive.

Los Angeles Times

"Langella will deservedly get the lion's share of good notices for this film. His Nixon is not an impersonation but an exceptional performance, a great actor's take on an unnerving character that, especially in an invented scene of a late-night phone call to Frost, rises to remarkable levels of artistry."

""Frost/Nixon," however, turns out to be formidably involving, and the reasons start not with expert costars Langella and Michael Sheen or their strong supporting cast or even the skills of Howard, but with the gifts and vision of Morgan, who wrote the screenplay as well as the play."

This review is again really positive.

LEL #2 Vocabulary & Spelling 1: Strategies for Complex Words

1. Interest level: This course was really boring.

2. Difficulty level: It was intermediate level

3. What I learned: Nothing really special, I didn,t really get why they choose thoses specific words. I didn't feel like they were efficient.

4. My score: I didn't found it?

5. Rating (on 10):5

LEL #1 Synonym & Antonym Practice Exercise 1

1. Interest level: This course was really Okay

2. Difficulty level: It was intermediate level

3. What I learned: Inscrutable means mysterious, someone improvident is not cautious and someone irascible is not reasonable

4. My score: 65%

5. Rating (on 10): 8/10

Survey project

1. Choose a topic related to a field of interest (Team of 3 (or 4)) ARTS
2. Think of questions you about the topic.

1 - How much you interested by ARTS? (level rate question)
2 - Wich kind of ARTS are you interested in? (multiple choices)
3 - WHY? (develop-style question)
4 - Do you practice ART? (Y/N question)
5 - If yes, wich one? (short development question)
6 - How often do you go out for art entertainment (cinema, theater, museum, concert, etc) (level rate question)
7 - What do you think of people that want an artistic career? (develop-type question)
8- Do you think that people in ARTS have as many chances to get a nice career than people in other programs? (multiple choices: y, n, don't know, don't care........)

3. Research the topic - why is it important?
4. Come up with a Hypothesis - comparing 2 groups. People in a art program and people not in a an artistic program.
5. Learn the question types in surveymonkey.com (10 or more choices)
6. Write your questions in monkey. Make 2 questionnaires.
7. Email questionnaire to at least 10 people in each group.

Sentence variety

IC: Independent clause = subject / verb / full thought
DC: Dependent clause = subordination / conjunction + S + V /incomplete thought
P: Phrase = preposition / incomplete thought

1. During this term 3200 students are registered at CSL. [Phrase + IC]

2. DC + IC + subordinating conjunction (P.31 in LEAP) = Because I like the students, I enjoy teaching at CSL.

ex. Even though CSL is not near my home, I enjoy studying there.

3. IC + IC + coordinating conjunctions (p.31 in LEAP) = Jimmy listens well, and he likes to correct mistakes.

ex. Francis is tall, but he doesn't speak loud enough for the local we are in.

4. IC + IC + semicolon (;) = CSL is a great school ; it offers many arts and science programs.

ex. It was a beautiful sunny day ; it was really cold for the end of April.

5. IC + IC + semicolon (;) + adverb conjunction (p.32 in LEAP) = Most students at CSL are hard working ; however, some are not.

ex. Julie is wearing a beautiful green dress ; in fact, green is her favorite color.