Activia

Hello! Here I will summarize the oral of one of my classmates. I decide to take Catherine Yale's one about the Activia's commercial Having for thesis that this commercial is bad in every aspects.

For first arguments she's talking about the unscientific aspect of the commercial. They have graphics and analysis that look really fakes and are not proven by anything and they actually talk about a 14 days program, but what this program do actually? What effects it supposed to do on us? Never, in any case, it's explained. And in that way, this program is only use for one reason: BUY MORE!

There's also a bad representation of reality, because everyone in this commercial is beautiful. Nobody is ugly, everything is thin, nobody's fat. Like if it's really everybody who can take this yogourt or in the contrary that everybody who takes the yogourt will become like the model in the commercial.

Another aspect is that the commercial is REALLY sexist, showing only woman taking it and if a man want to use this yogourt, it shown like if it wasn't normal, actually the woman is mad because someone (a man) have take her yogourt!

So with unscientific aspect, bad representation of reality, by being sexist and by providing an abuse of belly dancers stomach (wich is really unecessary), Catherine really convinced me that this commercial is more than bad!